This New Digital Guide Supports Sustainable Hospitality In Hong Kong

A new sustainability guide for Hong Kong’s F&B industry

Belu has been working with The SRA for many years across a wide variety of projects. The most recent product of this ongoing relationship, 'Small Changes, Big Impact: A Guide to Driving Sustainability Through Hospitality' is a free digital resource to help Hong Kong’s hospitality sector navigate the path to more sustainable operations.

Grounded in The SRA’s comprehensive Food Made Good Framework, the Guide includes practical steps and resources to support hospitality businesses on their sustainability journey, whatever their starting point. By making this resource openly accessible and cost-free, Belu and The SRA hope to reduce the environmental impact of the hospitality sector. 

From restaurants, cafés and bars to hotels and other F&B businesses, the guide covers everything from assessing a starting point and how to take action on sustainability, right through to communicating your hard work to staff and customers and building a collaborative network of like-minded businesses. Combining expert advice and insights with real-life examples, this has been designed as a practical companion for hospitality businesses. 

Download the Guide here!

Managing Director of The SRA, Juliane Caillouette Noble, said, “We’re delighted to continue our long-standing relationship with Belu in launching this new digital resource for Hong Kong’s hospitality sector. Now is an exciting time in Hong Kong, with more F&B businesses seeing the merit in embedding sustainability into their operations and eager to get started. We want to do everything we can to support, guide, inform and celebrate this important transition.”

Sara Burns, Hong Kong Lead at Belu said, “We're always so invigorated when our hospitality customers, businesses of all sizes, in Hong Kong choose to make a more sustainable choice, whatever stage of their sustainability journey they are at. We see their commitment to environmental responsibility not only drive their success, but also create a ripple effect of inspiring other businesses to get on board too. It’s great to celebrate and share some of those stories in this guide, to help others adopt a more sustainable approach.”

You can download the Guide for free at the Belu Hong Kong website, here.

Supporting sustainable hospitality in Hong Kong 

The SRA’s mission is to drive positive change through the hospitality industry worldwide. With a team on the ground in Hong Kong, The SRA is seeing an acceleration in the rate of change towards a more sustainable future; Hong Kong’s F&B industry is quickly evolving to become a new leader in sustainability for the APAC region. As more businesses sign up to the Food Made Good Standard, The SRA is thrilled to play a role in an exciting period of evolution as more hospitality operators see the value in adopting sustainable practices.  

In March 2024, The SRA’s team of sustainability experts produced the Hong Kong Plastics Guide to facilitate a smooth transition to the Single-Use Plastics ban, helping Hong Kong’s F&B sector to embrace a future without single-use plastics. The Guide is publicly available and downloadable from The SRA website, free of charge, and includes both English and Traditional Chinese versions. 

In August 2024, The SRA announced that the Food Made Good Standard itself is now also available in Traditional Chinese, making it even easier for businesses across Hong Kong to sign up, assess their sustainability and learn how to improve even further. 

Food Made Good in Hong Kong 

Food Made Good has had an active network in Hong Kong since 2019. Though initially licensed and led by an external body, The Sustainable Restaurant Association now has a dedicated team on the ground in Hong Kong and manages all Asian partnerships internally. Today, The SRA’s growing network in Hong Kong includes 25 F&B businesses from across the sector. In addition to Andō, the network ranges from casual to fine dining establishments like One Harbour Road at the Grand Hyatt and ZS Hospitality’s Whey, alongside Michelin green-starred Feuille, Vicky Lau’s Mora and Roganic. Hotels such as The Upper House, East Hotel and The Mira Hotel are also part of the expanding network.

About Belu

Belu is a sustainable drinks business and social enterprise that does business for good.

Founded in the UK in 2007, Belu’s global expansion began with Hong Kong in 2021. Belu’s purpose: to change the way the world sees water. In pursuit of this purpose, Belu invests 100% of profit in carbon reduction, climate resilience and bringing clean water, decent toilets and good hygiene to everyone, everywhere in partnership with WaterAid, the global leading water charity that Belu gives 100% of net profits to. Belu is committed to putting people and the environment first, delivering phenomenal sustainable drinks, exceptional customer service and real social and environmental impact. Since 2011, Belu has given HK $58m to WaterAid. Learn more about Belu at www.belu.org. 

About Fresh Accounting: Accelerating business growth

Fresh Accounting is one of Asia’s leading independent accounting firms specialising in cloud accounting, financial control, CFO and business transformation. With a diverse clientele across Asia and with offices in Hong Kong, Singapore, Nepal and Australia, Fresh has established itself as a trusted accounting partner for SMEs.

Businesses can sign up here to complete the Food Made Good Standard. For more information or interview opportunities, please contact Karen Finnerty at karen@thesra.org.