Download Your Free Guide To Sourcing Better In Cities

WE’RE EXCITED TO LAUNCH A NEW TOOLKIT IN COLLABORATION WITH ZERO FOODPRINT ASIA: SOURCING BETTER IN CITIES. THIS DIGITAL RESOURCE IS DESIGNED TO SUPPORT HONG KONG’S HOSPITALITY SECTOR WITH PRACTICAL STEPS TO IMPROVE SOURCING, STRENGTHEN SUPPLY CHAINS AND CONTRIBUTE TO A MORE RESILIENT URBAN FOOD SYSTEM.
We live in an increasingly urbanised world. This continues to have profound repercussions for our food system, dramatically reshaping how our food is produced, distributed and consumed. As our cities have grown, agriculture has been pushed further from urban centres, increasing our reliance on complex supply chains and accelerating the industrialisation of agriculture. These changes have contributed to a wealth of problems, including greenhouse gas emissions, soil degradation and the loss of biodiversity and habitats.
This has also created an alarming dependence on imports — particularly for territories with limited agricultural land, such as Singapore and Hong Kong, which import 90% and 95% of their food, respectively. This over-reliance poses a real risk to a city’s food security, exposing it to the effects of numerous supply chain disruptions, including market volatility, geopolitical instability, the impacts of the climate crisis and outbreaks of diseases and pests. It doesn’t have to be this way; cities are prime locations for shaping a more sustainable, resilient food system and testing grounds for innovation. We need a new approach — and the hospitality sector can help lead the way there.
While city life can bring many benefits to hospitality businesses, it isn’t without its challenges. Too often, operators have to weigh their sustainability aspirations against high costs, limited space, complex supply chains and the unique logistical hurdles that come with living in an urban area. Understanding how to make the right sourcing choices to support a more sustainable food system can be tricky. That’s where this new toolkit comes in.
Sourcing better in cities
Created in partnership with Zero Foodprint Asia, our new toolkit aims to help foodservice businesses located in cities to understand how to source their ingredients responsibly, detailing what 'better’ looks like and highlighting specific actions that operators can take to improve procurement and strengthen supply chains. This can build a more resilient business and industry while also helping to shape a better future food system.
Taking inspiration from the Sourcing pillar of our comprehensive Food Made Good Framework, the toolkit offers practical advice for urban hospitality businesses hoping to implement more local, regional and planet-friendly procurement practices.
By making this resource openly accessible and cost-free, we hope to reduce the environmental impact of the hospitality sector and to better support small-scale producers using regenerative and agroecological farming methods.
Launching 'Sourcing Better in Cities'
The toolkit was launched today with a breakfast and panel discussion in partnership with EAST Hong Kong as part of their 'Ideas to Wake Up To' series.
The panel was moderated by Janice Leung Hayes, an independent food writer and social entrepreneur. She was joined by Graham Long, Executive Chef at EAST Hong Kong, a Food Made Good certified business; Amir Javid, Co-Founder of Socio bar; Abby Cadman, Owner and Managing Director of catering and events company Feste Group; and James Hu, Owner of Lyfegreen, a farm-to-door delivery service.
The discussion highlighted the unique challenges of responsible sourcing within an urban landscape, and participants shared some of their own strategies for smarter sourcing in cities.
Managing Director of The SRA, Juliane Caillouette Noble, said, “At The SRA, we’re not just here to reward good sustainability practices in the global hospitality sector, but also to educate and inspire, continuing to catalyse further positive change. Part of this work is solving specific problems for hospitality operators in various parts of the world. We know those in urban environments like Hong Kong and Singapore can struggle to source quality ingredients at a local or regional level; our hope is that the valuable answers and actionable insights provided in this toolkit will make responsible sourcing more achievable for these businesses, supporting local producers and encouraging the development of sturdier supply chains.”
Peggy Chan, Executive Director at Zero Foodprint Asia, said, “Urban hospitality businesses have incredible potential to drive systemic change — not just through what they serve, but through how and from whom they source. With this toolkit, we’re empowering operators to support small-scale, regenerative producers who are too often left out of conventional supply chains. Every conscious procurement choice helps shift power back to those farming in harmony with nature, and brings us closer to a truly sustainable urban food system.”
About Zero Foodprint Asia
This toolkit was born out of our long-term relationship with Zero Foodprint Asia (ZFPA). This initiative was founded in Hong Kong in 2021, underpinned by a big-picture approach to establishing a renewable food economy and driving systemic change instead of giving businesses and consumers choices within a broken system. They partner with businesses to close the table-to-farm loop via a 1% pledge that supports farms in the region in their transition to regenerative agriculture. Through the collective action of more than 90 partners and sponsors, they have granted 5.7 million HKD and supported 26 projects to date.
Are you a hospitality business in Hong Kong or SIngapore with a commitment to sustainability and a desire to keep improving? Get in touch with Karen Finnerty at karen@thesra.org to talk about how the Food Made Good Standard can support your journey and celebrate your successes!
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