This New Sustainable Spaces Playbook Will Help You Embrace Circular Design

“Your profitability will be set by the spaces you build, not just what you serve.” 

Hospitality fit-outs can have major environmental and financial impacts and carry long-term operational risk — yet, until now, the sector has lacked a clear, commercially grounded framework for doing things differently. In the new Sustainable Spaces Playbook from Reassemble, you’ll find a comprehensive guide to smarter design, taking a whole-life approach from concept and construction through to end-of-lease.   

The Sustainable Spaces Playbook combines impactful strategies with real-world case studies, covering design for reuse and disassembly, circular procurement, low-carbon materials, modular systems, and approaches to repairability, longevity and end-of-life. It also sets out the environmental and commercial case for adopting these approaches.  

We’ve been collaborating with David and Brendan of Reassemble for many years. Their vision for regenerative design has changed the way that we think about the spaces we inhabit, and it’s been a privilege to work with them on this Playbook. Inside, you’ll find a practical, step-by-step guide and real-world case studies that make it easy to imagine how whole-life design can look — smart, future-conscious, aesthetically considered and financially sound. 

DOWNLOAD THE PLAYBOOK 

While hospitality has made real progress in sourcing, operations and waste reduction, one frontier has remained stubbornly unaddressed: the physical spaces we create. Fit-outs are some of the most carbon-intensive, capital-heavy decisions a hospitality business will ever make, with repercussions across embodied carbon, material waste, biodiversity loss and social value. With the average restaurant interior lasting just 5–7 years, it’s clear something isn’t working. We’ve been thinking too small, and too short. It’s time to fix our gaze much further down the road. 

The Playbook is the strategic evolution of this thinking — a natural successor to The Last Straw Zero Waste Bar Guide, which changed how operators approach waste in their day-to-day operations. Sustainable Spaces extends that ambition to the built environment, offering a framework for whole-life thinking, from concept and construction through to end-of-lease and beyond. The decisions that matter most aren’t just about what you specify on day one; they’re about how you plan for a space to adapt, endure and, eventually, be responsibly dismantled or repurposed.

In supporting foodservice businesses on their sustainability journeys, increasingly we see that this work is the surest path to long-term resilience in a sector that often feels beset from all sides. To ensure businesses don’t just survive but thrive long into the future, minimising negative impacts is no longer sufficient. We need to be actively restorative — moving past waste reduction toward true circularity and genuine asset resilience. We are not merely operators or tenants. We are stewards: of the spaces we occupy and the materials we bring into them, however long we’re there. 

One of the most important arguments this Playbook makes is that sustainable design need not mean higher costs. Cost-neutral specification swaps already exist. Whole-life lifecycle costs are frequently comparable or lower. Durability reduces long-term operational expenditure. Circular fit-out thinking strengthens investor and landlord confidence. If you are approaching a new opening, a refurbishment, or a capital raise, this is the moment to engage with these ideas. Sustainable design, done well, is not a cost burden. It is a commercial lever. 

Launching Sustainable Spaces

The Playbook will be officially launched this morning, June 3rd, with an industry event at Tate Modern in London. The session will open with David Chenery (Co-Founder, Reassemble), introducing key learnings from the Playbook. This will be followed by a conversation moderated by our CEO, Juliane Caillouette Noble, with speakers who are already embedding circular thinking into hospitality spaces: Michelle Pollard-Smith (Head of Property, GAIL's Bakery) and Chantelle Nicholson (Founder, Apricity).  

The Playbook is free to download from the Reassemble website. 

DOWNLOAD NOW 

About Reassemble  

Reassemble is a London-based design studio creating exceptional hospitality environments rooted in the circular economy, combining deep design expertise with poetic creativity and commercial clarity. Their Restorative Design Framework spans the full design and fit-out journey, reducing waste, extending material life and lowering carbon impact. Whether focused on food, convenience, or experience, Reassemble shapes spaces where teams can perform at their best without costing the planet, designing to give back, not just take. From first ventures to high-growth expansion, their work shows that hospitality design can be both beautiful and high-performing, while supporting people and planet.