Flor de Caña
How can we help bars to reduce food waste and to start thinking more sustainably?
The 130-year-old business, which is the world’s only spirit to be both Carbon Neutral and Fair Trade certified, wanted to build on this relationship and extend its influence further.
Together we created the Zero Waste Cocktail initiative in 2021. It was not only the latest demonstration of Flor de Caña’s longstanding commitment to taking care of the environment but also to supporting its customers to play their part in tackling climate change and reducing food waste in their own communities.
And, it was a massive success…
Working collaboratively, we supported 400 restaurants and bars in 22 countries to serve 40,000 cocktails and, in the process, save 10.4 tonnes of waste.
So, in the summer of 2022 we’re offering bars the chance to have their most sustainable cocktails promoted using the marketing might of one of the world’s most sustainable drinks brands, as well as benefit from a masterclass from us, designed specifically for mixologists and bar staff, and a free handbook we’ve co-created to help them reduce their impact across the entire operation.
Bars just have to create a cocktail made with Flor de Caña rum and garnish Flor de Caña.
Flor de Caña will then champion these waste-busting concoctions to consumers keen to use the power of their thirst wisely. We are looking to consumers to enjoy a wonderful zero waste rum cocktail that will start them thinking about sustainability and inspire them to take small steps towards building a better world.
Flor de Caña brand ambassadors, who’ll also receive the bespoke training, will be on hand to support the bars as they create and promote their Zero Waste cocktails.
Why Flor de Caña?
The Carbon Neutral certification, issued by Carbon Trust, assures consumers that Flor de Caña offsets all carbon emissions during the entire lifecycle of the rum, from field to market. Meanwhile, the Fair Trade certification, issued by Fair Trade USA, verifies that the rum is sustainably produced in compliance with over 300 rigorous labor, social and environmental standards.
We’ll update on progress of this year’s campaign later in 2022 with success stories from bars around the world.