HEAD OF GROWTH MARKETING

WHO WE ARE
Here at The SRA, we love food and we care about sustainability.

The SRA is at the intersection between the foodservice industry and the sustainable food movement. We want to make sustainability part of the DNA of every foodservice business, while inviting consumers to join in and celebrate what makes food good.

Our purpose is to accelerate change toward an environmentally restorative and socially progressive foodservice industry in the UK and this underpins everything that we do. We bring together progressive people working in food and empower them to change the system faster.

Our ambition is to meet our purpose through two key metrics; GROWTH (reaching more people in the food service industry to enable scale) and CHANGE (landing practical change that drives the sustainable food movement forward).

To deliver this, we firmly believe that everyone has a role to play and it can be done through the following key areas:

THE “FOOD MADE GOOD” COMMUNITY
We facilitate an online community of foodservice businesses and suppliers working together to create a sustainable foodservice industry for people and planet

COLLABORATION AND CAMPAIGNS
We drive collaboration with NGOs and policy makers, whilst landing impactful campaigns that create meaningful change at restaurant level, eg: “Unwrapping Plastics”

DINER ENGAGEMENT
We aspire to connect with consumers and grow awareness of the Food Made Good brand and star rating

THE ROLE
The role will be Head of Growth Marketing. At The SRA we see the role as critical to achieving our ambition. As a small, but far reaching organisation we need someone who possesses Marketing gravitas but can also take on a sales mindset to land the growth we need. Therefore, the role will consist of the following:

Marketing Lead

As marketing lead you will help re-shape the SRA brand to fuse it beautifully with our vision for the future. Furthermore, you will:

• Reach more and new audiences, grabbing the attention of those not already aware of sustainability
• Consistently innovate, critique and improve the marketing plan in place
• Review our current digital marketing plan, and improve
• Link seamlessly the marketing plan with the overarching strategy of the organisation

Sales Lead

As sales lead you will lead the growth segment of the business, where we aim to grow our members and reach new partnerships. This growth will enable the scale, and in turn, drive the change we want. Furthermore, you will:

• Drive growth by landing more members and suppliers to our “Food Made Good” community
• Commercialise further the consultancy and campaign pieces we create
• Launch new services and offerings to our members and partners
• Develop and manage our sponsorships
• Understand and improve the link between leads we create (eg: via Marketing) and how these leads land
• Line Management

You will manage a diverse team of 5 highly skilled & sustainably motivated individuals including; design & digital executive, sales executive, marketing executive, PR manager and events manager

DELIVERABLES

Growing the reach of The SRA and Food Made Good brand

• Re-engineering the brand to be centred around the ‘heroes’ we serve (highly sustainable restaurants, dishes, chefs etc). Inc. Ambassador Programme
• Delivering seasonal and thematic campaigns that drive growth within foodservice, raise awareness for our brand and engage diners in the power of their appetite

Deploying sophisticated and targeted growth marketing

• Developing digital marketing strategies to attract members into our community
• Creating and growing our social and other online communities
• Giving diners meaningful and measurable ways to play a part
• Reviewing and realigning existing activity towards our growth and impact goals:
  – Food Waste Campaign
  – Plastics Campaign
  – GHG Campaign
  – Awards Ceremony

Establishing The SRA as a thought leader

• Developing a strategy to leverage our content, community and campaigns to maximise publicity amongst relevant potential members, diners and partners
• Collaborating with others across the organisation to package thought leadership pieces and broader resources that contribute to the successful positioning of Stewardship

Driving efficiency around member and partner acquisition

• Own a process that delivers efficient, consistent and ambitious growth through acquisitions
• Ensure the cross functional team input involved in acquisition is showcased and understood

WHO YOU ARE….

• Inspirational strategic and people leadership skills; relentless in the pursuit of growth and able to bring out the best in a small but dedicated team
• Creativity and entrepreneurialism; able to drive innovation, challenge status quo thinking and find the most efficient path to reach your objectives (both in terms of colleagues’ effort and in terms of cost)
• An analytical and inquisitive mind-set; adept at deriving actionable insights from data to continuously improve our offerings
• Great communication skills and the ability to easily build and maintain strong relationships with cross-functional teams
• A passionate and positive attitude; naturally collaborative, highly organised, willing to take on responsibility outside your role to get the job done
• A true foodie, having worked or been closely associated with the foodservice sector (Nice to have)

PREVIOUS EXPERIENCE….

• Degree qualified in a relevant academic field
• 3+ years’ experience within the marketing or commercial area
• Previous experience of managing a team
• Nice to have: Previous experience in the foodservice industry
• Nice to have: Previous experience of having grown a business commercially

If this interests you please email jobs@thesra.org with a CV and covering letter explaining your suitability for the role.

Closing date: 31st October