How can we drive our big picture sustainability vision by engaging with our restaurant customers?
Freedom Brewery and SRA first joined forces in mid-2017. The initial aim of the partnership was to understand how best to reward hospitality staff for their hard work in promoting the sustainability agenda in their workplace. Linking also to SRA’s own work on Treating Staff Fairly, the collaboration included focus groups with several SRA member staff to learn more about what employees value in terms of benefits and rewards from employers. This feedback was used to help shape Freedom’s 25th hour campaign, which launched in 2018, celebrating and rewarding the initiatives of sustainability champions across the UK. Winners to-date have demonstrated creative and engaging ways of raising awareness and increasing activity around initiatives covering food waste, recycling, plastic reduction and bee-keeping, amongst others. Freedom Brewery has also supported the SRA by way of the Treat Staff Fairly award sponsorship in 2017 and ‘18.
In April 2018 Grosvenor partnered with the SRA to support delis, restaurants and cafes in Mayfair and Belgravia to tackle important environmental issues including single-use plastic, food waste and sustainable food sourcing. Initially the partnership is focusing on engaging occupiers and street vendors with SRA’s One Planet Plate campaign, with a long term plan of building a Sustainable Food Plan for Grosvenor’s F&B portfolio, working together to positively impacting the planet and creating a better food future.
The SRA announced earlier this year a continuation of its partnership with Just Eat and its restaurant partners over the next year. The SRA will provide in-depth support to a test group of restaurants, understanding their individual challenges to becoming sustainable food service businesses, with a focus on reducing single use plastic. Their successes and ongoing challenges will be shared with the whole Just Eat network, mapping out a journey towards operating a plastic responsible business.
Shaftesbury PLC first partnered with The SRA in 2011 and has continued to invest in supporting its F&B portfolio through the journey of SRA membership. This year the Carnaby portfolio joined SRA’s One Planet Plate campaign with the aim of positively impacting the planet, dish by dish. The SRA has also worked closely with a group of selected restaurants to focus on how to reduce food waste, single use plastic and consolidating deliveries in order to improve air quality in central London.
Find out how we work with members to help them along their sustainability journey.
“Carluccio’s joined the Sustainable Restaurant Association (SRA) as a founding Member in 2010, a move Simon Kossoff the company’s Chief Executive said was at least in part a response to consumer demand. “Our customers tell us that the broad issues around sustainability are more and more important. The SRA gives us the support and confidence to start the journey and make positive changes,” he said.”