Ulusaba is Virgin Limited Edition's private game reserve in South Africa. Contrary to popular belief, luxury doesn’t have to come at the expense of sustainability, and we’ve been working hard to make sure one doesn’t compromise the other. Beyond the twice-daily game drives where guests can spot Africa’s famous Big Five, community is at the heart of Ulusaba. Its charitable arm Pride n’ Purpose was originally established in 2003 by members of the Ulusaba family with the goal of helping disadvantaged communities living adjacent to the Sabi Sand Reserve. 100% of donations go directly towards much needed projects and it is estimated that Pride ‘n Purpose benefits over 35,000 people across six communities. The Pride ‘n Purpose philosophy is that people are most effectively helped if they are empowered to help themselves, so the emphasis is most definitely on sustainable development initiatives. Sustainability is high on the agenda at Ulusaba, and the team are committed to working with suppliers who believe in fair trade practices and source partners locally where possible. In the Aroma Boma spa therapists use the Africology brand, which is made from natural products such as Marula Oil, African Potato, and Rooibos. And it's not just limited to the spa. Ulusaba’s highly skilled chefs source their fish from sustainable varieties as per the World Wildlife Foundation standards.