Our Cod & Haddock is fished in the ice cold waters of Norway and Iceland, where the stocks are really healthy, growing in numbers and certified sustainable by MSC. It’s the best, most sustainable Cod & Haddock we could find.
Sustainability is all about ensuring we do not fish a species beyond the levels at which it can reproduce and maintain healthy stock levels. We must also ensure that fisheries are managed in such a way that the harvesting of wild fish does not upset the delicate balance of an oceans eco-system or damage the environment beyond what can repair itself naturally. Nobody wants to see a world without fish!
Cod and Haddock are the most eaten species in the UK and the most popular when it comes to fish and chips. We wanted to make sure that if we were going to be part of the supply chain of these species that we had a good quality sustainable source. By using Norwegian and Icelandic fish we found exactly what we were looking for. The ships there fished incredibly efficiently and in tune with the natural environment and the Cod stocks are the fastest growing in the world and accredited by MSC.