AUTHOR: Matt Wilson, Managing Director, Freedom Brewery

 

At Freedom Brewery we have been proud members of the SRA for a number of years now, being the first ever brewery member! Sustainability is core to our brand and business values and as an independently owned business based in rural Staffordshire we have the luxury to be able to make decisions based the impact our business has on the surrounding environment, even at additional cost. This consideration is present from start to finish in our brewing process and a core value to our business. We therefore wanted to support other businesses and specifically other people to drive the sustainability agenda within their business, no matter what obstacles they might encounter. As food waste contributes c.8% of total greenhouse gas emissions it is crucial that we as an industry continue to educate and be educated on how we can limit our impact – no matter how big or small – and we see the SRA as the best partner to do this with.

By shining a light on those businesses pioneering the most effective and inspiring initiatives, we felt that the Food Made Good Awards provided the perfect platform for us to partner with…

 

How do you see the category you’re aligning with help accelerate positive change in hospitality?

We are sponsoring the Food Made Good Champion category as every good deed has to start somewhere, and usually with someone. When we moved our brewery from London to Staffordshire in 2005 we had the opportunity to create a purpose-built brewery with sustainability at is heart. This is a value which has been carried through the lifespan of our brewery, by the people that work here and believe in our values – independent, sustainable, natural, real beer. Without this belief and passion we could have easily lost our way. Therefore we see the real value in having advocates within every business to ensure the right decisions are being made for the right reasons, and positive solutions are being found to any barriers that get in the way. This is not an easy role to own therefore we want to support and commend those who do.

 

What sustainability issue do you expect to rise to the fore in 2020 and why?

Due to the political climate, it will become increasingly apparent how reliant we are on the import of food and drink ingredients into the UK, and the relative cost to produce on home soil. Therefore the importance of eating locally, seasonally and even becoming more green-fingered as a nation is sure to be high on the agenda in the coming year.

 

Don’t miss out on your chance to meet Freedom Brewery – along with our other sponsors and inspiring community members – get your tickets now!